Get Out Of The 9-5 Mindset

There are so many of us who attain big aspirations, big dreams and want so desperately to own businesses and brands that we can be proud of. It’s one thing to want to be an entrepreneur or a business owner but it’s another to bring said ideas into fruition. So how can one get out of the 9-5 mindset?

Get out of the trap of having ‘the 9-5 mindset’ and break out and work for yourself – Joanna Abeyie.

I organised an event for female creatives and entrepreneurs called CreatHers which consisted of an amazing industry panel. The wealth of knowledge that was in that room was incredible. I never thought I could put on such an event that would receive such a positive reception until I did. The information that was relayed to the guests was packed with a powerful punch!


“Get out of the trap of having ‘the 9-5 mindset’ and break out and work for yourself” – Joanna Abeyie. Being a business owner or an entrepreneur is not for everyone, but for those who strive for this on a daily basis – you have to break the mould.


This does not mean that you have to quit your full-time job on a whim and take a ‘leap of faith’ (although, some have done just this and have gained success because of it). You have to assess your situation and decide what the best course of action would be. I am someone who can decide on something in an instant and use my faith and jump. It worked for the CreatHers event I co-organised.


Your 9-5 job should be viewed as an investment opportunity whilst you have an employer. Jen & Jay spoke about seeing your job as an opportunity to learn, grow and develop. They are investing in you as you’re learning valuable skills. Additionally, your employer is supporting you financially.

The 9-5 mindset is thinking that you are only good at one thing, or that you can only be successful if you’re working for someone else.

People are afraid. People have plans and goals for the future but there is only one thing standing in their way. Fear. Fear of the unknown, fear of success, fear of breaking out from the repetitive lifestyle and the list goes on.


To me, the 9-5 mindset is thinking that you are only good at one thing, or that you can only be successful if you’re working for someone else. It is thinking that your only source of income can only ever be from your employer. It’s the notion of attaining and maintaining the repetitive lifestyle of working 9-5 for a person, a company or a brand. It’s fitting into the norm.


Look out for part two when I delve into a successful fashion photographer, Jade who pursued a career that was not considered the norm by her family members. I will also address how Vaby and Joanne, owners of a skin coloured clothing brand re-built their social media profile.


What are your thoughts on having a ‘9-5 mindset’?


HettyAsh xx


Creative Access, Expectation Entertainment, CreatHers

Hi all,

I have heard many people exclaim that they are not where they want to be and that they are certainly not working in the industry they are actually passionate about. As cliche as this may sound, nothing is impossible. If you truly have the desire to achieve something, you can. However, it takes a lot of research, perseverance and self-belief to make a dream come into fruition.

I am a freelance television production and development researcher. I am currently working at Expectation Entertainment, which is a new production company founded by a former ITV director of television and a previous president of Endemol Shine Group. In general, I conduct research and develop formats and ideas for broadcast and digital shows.

My career thus far has consisted of me working on popular factual entertainment programmes for major broadcasters including, Channel 4, ITV, BBC One and E4.

I initially heard about Creative Access via a friend who also works in television. I cannot express enough how glad I am to have been told about this charity as it really helped to further progress my career. Nonetheless, it took a lot of research, networking and hard work before I actually came into contact with such opportunities.

I have always been passionate about being the first point of call when it comes to referring people work or assisting people with potential work related opportunities – friends will vouch for that. I’m usually that person who will say things like, ‘oh I know so and so who could do that job, or oh this person is great at doing this and that’. I’m always trying to connect people.

Working in the television industry and being the person I am made me realise that I want to be able to provide other creatives with more opportunities. A friend called Shini James approached me in the beginning of the year and proposed we organise an event for female creatives and entrepreneurs. She had just launched an online platform called The SheLancers Hub to help female creatives.

She said, “I created The SheLancers Hub after noticing that the majority of the TV productions I was working on largely consisted of a male workforce. Stereotypically, women would take up secretary and coordinator roles. The notion behind this event is to break boundaries and support women who want to increase their opportunities”.

We want to bring women together in the form of vision board parties and networking events such as the one we are organising on the 23rd of April 2017 at 4pm called CreatHers: Envision My Dreams.

CreatHers as a brand will host various female creative and entrepreneurial events in the form of networking, collaborations and vision board parties. The purpose is to give female creatives and businesswomen from various industries the chance to meet and network with an array of fellow female professionals, whilst receiving advice and tips from other successful women. The notion is that by the end of the day, each attendee would have collaborated with likeminded women, thus creating their own unique one to five year vision board.

There will be an industry panel which will include Joanna Abeyie, journalist and founder of Shine Media and Hyden Talent.

One thing I will certainly be getting from the event is how I can further market and promote my blog – and how I can progress it to the next level. Each attendee will definitely benefit from such an event, which I’m proud to be a part of.

Tickets to the CreatHers event can be purchased via Eventbrite.

HettyAsh xx


CreatHers: Envision My Dreams Event

Hi girls!!

I have an amazing announcement to make which I’m really excited about. I am currently organising my first ever CreatHers event with the founder of a freelancing hub for female creatives called The Shelancers Hub.

It will consist of a combination of sections to help female creatives, entrepreneurs and aspiring businesswomen to get together, network, collaborate, create and plan your vision for the near future.

There will be guest speakers who will be professional and reputable women in their respective fields, as well as two hosts. These hosts are highly experienced in hosting vision board parties and coaching and advising aspirational women.

This event will be huge and each person would have walked away with an expanded list of networks, a useable vision board and collaboration opportunities.

Girlies, be prepared to literally be blown away! There will be freebies, giveaways and even opportunities to showcase your work and speak to a very large group of attendees.

If you would love to sponsor our event or be a vendor and would like more information, then get in touch by emailing or

So when will this amazing event be ‘I hear you ask’?

CreatHers: Envision My Dreams will be held on Sunday the 23rd of April at the Crowne Plaza Hotel  in Blackfriars, London from 4pm to 7pm.

It will be a ticket only event and tickets will be released in approximately one week’s time.

More exciting information will follow shortly, including who our guest speakers, hosts and sponsors will be.

My lovely subscribers will be the first to know when tickets go live so if you haven’t yet subscribed to my blog, what are you waiting for?

I know many may not know, but most of my readerships are males so don’t worry fellas, I haven’t forgotten about you. I will hopefully be organising an event for you guys as well but in the meantime check out my blog posts if you haven’t already.

HettyAsh xx


Every year Is One Step Closer (To Achieving Your Ultimate Goals And Ambitions)

Hello guys and dolls,

If you’re anything like me, turning a year older once I was 21 got terrifying and I would no longer shout from the rooftops that it was my birthday. I then had a change of philosophy and started to see the year differently. I questioned myself on why turning a year older was so overwhelming rather than it being a blessing. The answer I got back surprised me. I realised I wasn’t setting enough goals and targets for my life, thus with each year of getting older I wasn’t achieving all that I had set out to achieve.

Flip The Script

I flipped the script, did some soul searching and believe me that wasn’t easy and I started to set goals, aspirations and life development skills for myself. Each year I would tick of my list the goals that had been achieved. By doing this, it gave me a sense of purpose for my life and it directed me towards the life I wanted to live as well as the necessary steps I would need to take in order to bring these dreams to fruition.


My first goal was to get a university degree in social work. I had always wanted a job that interacted with people and helped them to better manage their lives, so I did an access course for the year. I was thrilled to past the course which then gave me access to attend Royal Holloway University of London where I attained my degree in social work. So at this point, 4 years of my life had been dedicated to higher learning and I was completely fine with that because finally I was doing what I set out to do with my life on a year by year basis. Whereas, previously I would have been so disappointed that four years of my life had past by and I wouldn’t have had anything to show for it.

Winning Streak

They say that once you’re on a winning streak the blessings keeps on coming; this is so true. I would also add that once you have figured out the strategy and methods that work best for you, it is easier to then apply those same methods to multiple areas of your life in order to achieve your goals and ambitions. That’s exactly what I did.

Ultimate Goal

My other ultimate goal was to get married and have children. I honestly thought that it would be an impossible mountain to climb and I couldn’t see how this could happen. You see, just like so many other women, I had already planned my entire life so I knew that by the age of 30 I wanted to be already married with 1 or 2 children. However, when I got to 27 and had just broken up with the person who I thought I would be married to, all of a sudden I saw the perfect picture I had planned for my life become distorted. Once again I found myself feeling the same emotions I felt when another year went by and I would be filled with anxiousness and disappointment, (as I knew what I wanted to achieve was slowly slipping out of my sight).


However, with a little faith, self believe and refusing to settle for just anything due to the pressures of age and years, I had a break through. I met the man of my dreams at the age of 28 turning 29. We got married within 15 months and had a child together. I am elated to announce that I have recently given birth to another beautiful boy. I achieved all of this just before the age of 30. So now I can confidently profess, every year is one step closer to achieving my ultimate goals and ambitions.


Never be disheartened if life doesn’t seem to go according to plan because with a little bit of faith, focus, determination and planning, you will eventually reach your destination. Just know that every year is indeed one step closer to achieving your ultimate goal regardless of how small the step may seem.

xo Asiabee


Twenty-Heaven-Teen – How 2017 Can Be A Year Of Opportunities

Hey guys and dolls,

OK, so we’re nearly three months into 2017 but without sounding cheesy, I can’t stress that it’s never too late to plan out your year and make the most of it. I have to admit that this year is the first year that I’ve purposely written my goals and plan for the year in a dedicated book. Even though I have previously created a vision board on an A3 piece of paper. Having said this, it takes more than writing down you goals to turn them into reality, so how can you help to make 2017 a twenty-heaven-teen year for you?

The beginning of each year for everyone or at least most people like myself, (or at least the first few days) is a time where I verbalise the plans and New Year resolutions to myself. I tell myself things like, “I’m going to reach a certain point in my career as well as financially, network more and go out more and do things I usually don’t do”. Note that I say verbalise – what a mistake, right? Verbalising plans and goals is like getting a new job and being given a verbal contract. Anyone can say anything they want but by the time the sun goes down and the moon comes up, who is to say that they, or even you will remember what was actually said?

“Insanity is doing the same thing over and over again and expecting different results” – Albert Einstein. I believe the wise learn and the foolish never learn. Yes it’s a deep saying but I stand by this statement. I have to learn and change my previous routines.

My twenty-heaven-teen plan list:

1. Envision and know what your dreams, goals and aspirations are for the year.

I would suggest thinking of what you have always wanted to achieve. What aspirations lay in the foundations of your heart and what dreams keeping playing in your mind like a broken record?

I am a freelance broadcast television researcher. I work on various factual entertainment productions. I also occasionally work in the development department of companies which consists of coming up with programme ideas. I enjoy my job but it can at times be challenging. My goal for 2017 is to constantly be in a contract and work on more of a variety of programmes.

This means that I need to network more by attending various events and socialising with people in the industry I haven’t met before when the opportunity presents itself.

I also want to expand my friendship circle as I can sometimes (ok more often than not) be slightly unsociable. I am an approachable person and I’m the girl that laughs at pretty much anything, but I love being in the comfort of my own home. This is great but not so great when you work in TV, have a blog (which I want to grow) and ermmmm, well want to get into the dating scene.

I spent the last few years of my life focusing on my career, until I had that lightbulb moment and thought, well who said I can’t have a dating life and focus on my career at the same time, right?

2. Three month strategies work wonders

Now that you know what goals you want to achieve, the next step is to put them down on paper in a picture or notes formation or as a bulleted list and keep it somewhere as a constant reminder.

My life and my goals are always updating and upgrading itself so I would suggest revisiting your ‘vision board’ every three months.

I will be setting myself realistic steps every three months. Such steps will include researching on networking events, going out more when I’m invited to do so and forcefully stepping out of my comfort zone because if I’m too comfortable then I’m not progressing.

3. A positive mind attracts a positive life

“Oh that’s not really true” I hear someone say. Well lovelies, it kind of is. I am a firm believer than what you think can actually come into fruition whether good or bad. If you have negative thoughts then chances are your life will become negative.

Even if life seems to be crumbling around you, it’s always good to stay positive as it will lift your spirits and motivate and encourage you.

I am putting my hand on my heart and telling myself, Hetty be positive at all times or at least try to be most of the times because that will help your ‘vision board’ jump out of the paper and into real life.

Over the years I have distanced myself from people I thought were creating a negative impact on my life. This could be due to their lifestyle, their way of thinking, their behaviour, their beliefs just anything I knew would not be beneficial to me. As brutal as it may be, reevaluating who you spend a majority of your time with can be of great use.

I have to add and this is very important – you have to believe in yourself first before anyone else will. Don’t seek approval from people before you do what you know you can and should do within yourself. People will usually believe in you once they see results.

4. Action equates results

I personally like to say that 70% of people have goals which never turn into anything else other than goals because they don’t act. Zero action equals zero results and I mean zero, nada, nothing!

Acting sometimes can be hard but you’ve got to do what you’ve got to do. One example is when I knew I wanted to work in TV and although many didn’t believe it could happen, I knew it was what I wanted.

I conducted a lot of research and attended initial networking events that broadcasters and companies were holding. I applied for internships, work experience, volunteering opportunities you name it, anything I could think of. I went to countless interviews, approached and emailed people who were in the industry and just worked really hard and always did more than what was expected of me.


  • Believe before you see and envision your aspirations.
  • Create a ‘vision board’, update it every three months and keep it somewhere as a monthly reminder.
  • Research the necessary actions needed to reach each goal.
  • Act.
  • Change your mindset and start seeing each obstacle, challenge and setback as another opportunity for growth and success.

There you have it, well there’s no time like the present so I better get started in creating steps to making my 2017 a twenty-heaven-teen year.

Let me know how you get on.

HettyAsh xx