The CreatHers event has finally happened. All we have heard since the event is how brilliant it was and that it looked like so much money had been spent on the event. People were approaching us asking about whether we would be doing another event. I am so happy about what we have achieved. Thank you to all who came.
Myself and the co-organiser wanted to create an event where we could arrange for female creatives and entrepreneurs to be in one building. The notion was to enable females to network and potentially collaborate with like-minded individuals.
I believe we both have come across so many professionals who have started their own brands and businesses. They want to be the next generation of visionaries making waves. Hence, we created the opportunity for small brands and start-ups to attend the event as vendors, thus allowing them to sell their products and services.
Vendors and Sponsors
The vendors we had at the event were:
The Soap Connoisseur
They are all very different and unique brands. I even bought a pair of spectacular sunglasses from XseeLense. I witnessed people cueing up to look at their products and purchase items from them.
The networking area looked stunning. The sponsors we had did incredibly well through their displays, treat tables, designs and backdrops. These were supplied to us by Boateng Events, Sparkle and Sequin Events, Cakes by Shenna Darcheville, Glance Cupcakes and Leopard and Bows Events. We had the privilege of being sponsored by major brands, including Propercorn and Candy Kittens. For the full list of our sponsors visit my Instagram post.
The fabulous goodie bags included wonderful hair and skin care products courtesy of Pure Goodness and discount vouchers from Hair-iD VHS and Hustle and Heels.
We also had two amazing spoken word artists, Stephanie Ampofo and POAMZ. They spoke about the value we should place on ourselves as women.
Industry Panel Discussion
We had three specific topics that were centred around the industry panel discussion.
On the panel were the following:
Joanna Abeyie – broadcast and print journalist and founder of Hyden Talent
Vaby and Joanne – Nunude, skin coloured clothing brand
Jen Scott & Jay Tav – Hustle and Heels events and Hair-iD Virgin Hair Specialists
Jade Keshia Gordon – JKG Photography
- How one can launch a career within a competitive industry and stay relevant, whilst gaining continuous work.
- The Importance of branding and marketing.
- Networking and maintaining relationships.
I wish I could state in detail everything that was discussed but unfortunately, I can’t. The panelists had a wealth of knowledge which they so kindly shared with our guests.
Research and Launching a Career
First and foremost, think about what you’re passionate about and think about what you have to offer. There are many people doing one thing but nobody can do it like you.
Jen & Jay researched extensively before starting their events and hair brand. Research is not only what you find online or read in books, but research can be much more practical. They went to America to conduct research there. They said that even if you’re working for someone else and you don’t want to, be thankful as they are investing in you. They are funding your business and training you.
The Importance of Branding
Branding is very crucial. It is how people can know what you’re about in an instant and differentiate you from the next brand. It is important to find specific colours for your brand which are known as Html colour codes. Whatever colours you choose, ensure to stick to them. Establish your brand and publish it on various mediums such as business cards, flyers, t-shirts and posters.
Always ensure you have some form of business cards on your person wherever you go. Lack of finances is not an excuse to not have business cards. There are websites which create unique and professional cards for affordable rates, such as Vistaprint and Moo. You can also use your home printer or go to internet cafes.
Joanna spoke about her change and transition from one company to another, within the same industry but on the opposite spectrum. She had to change her approach and her target audience, including what she would post on her social media platforms. It is important that you are consistent in every area of your brand.
Networking and Maintaining Relationships
Jade spoke about treating people how you would like to be treated. Imagine going into a shop, how would you like the sales assistants to treat you? People talk whether it’s good or bad. You may provide a service to someone that was great. They may not use you again, but they will certainly talk to others about you and their associates will come to you.
Social media is not necessarily the best way to promote and market your brand. Sometimes it’s more beneficial to go out on the streets, hand out flyers and talk to people. Additionally, find out what social media platform works best for your brand, some of your customers may not use Twitter for instance.
Joanne and Vaby spoke of their customer base and how important it is to request for feedback. If a customer returns an item they want to know why, why have they returned it? Why didn’t they like it? They are more concerned about the customers that don’t come back than the customers that do.
Don’t be afraid to ask for help. There are times when you may need someone to help you with your project but can’t afford to pay them at that time. Ask them for help and tell them that you will repay them. It might not be in a financial way but in a form of a favour.
Everyone hears negative voices that may attempt to bring them down or discourage them. Don’t entertain these thoughts, whether they are voices in your head, friends and family projecting negativity or even strangers.
Have tunnel vision, it’s not very often that you will hear someone say this. Nonetheless, it is crucial that you are not distracted by other businesses and what they do.
Boss ladies who came to the event, what did you think of it?
Visionaries who didn’t attend the event, what do you make of these notes? What are your thoughts?
Photographer: ry_1shot and guests